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Sentry news and thought leadership

We want to keep you informed and engaged with all things Sentry. Here, you'll find our latest news releases, thought leadership insights, and information on who to contact with questions or help with developing your story.

For media inquiries, please contact:

Carolyn Schamberger
Office: 715-346-7104
Mobile: 715-315-9929
carolyn.schamberger@sentry.com

Headshot of Carolyn Schamberger of Sentry Insurance.

Avery Faehling
Office: 715-346-7354
Mobile: 715-697-4590
avery.faehling@sentry.com

Headshot of Avery Faehling of Sentry Insurance.

Rick LaFrombois
Office: 715-346-8239
Mobile: 715-581-9396
rick.lafrombois@sentry.com

Headshot of Rick LaFrombois of Sentry Insurance.

Hannah Quick
Office: 715-346-7403
Mobile: 715-323-9174
hannah.quick@sentry.com

Headshot of Hannah Quick of Sentry Insurance.

Thought leadership

Two people in high visibility vests with hard hats

2024 Retail & Wholesale Injury Report: Protecting new hires

Our new report shows higher injury rates among first-year workers in retail and wholesale operations. Dan Grant and Jean Feldman share their tips and insights.

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Three people around a table meeting over papers and a laptop

Realizing AI’s potential while addressing its risks

Our Government & Regulatory Affairs team informs legislators and regulators about how insurers use AI, and equally as important, how we do not.

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Driver distracted by cell phone in car

Stay focused while driving

We’re advocating for technologies, laws, and other strategies to combat distracted driving and its impacts on lives and businesses. Join us to make our roads safer.

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Person seated on couch discussing issue with professional.

Using data to help support injured worker well-being

Sentry Insurance and Optum use compassion, collaboration, data, and innovation to optimize worker recovery in a new, whole-person approach.

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Featured stories

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Sentry employees raise $1.7 million for United Way

Sentry Insurance employees come together during their annual United Way campaign, raising $1.7 million to support their communities.

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Deloitte ranks Sentry No. 13 on Wisconsin 75

Sentry moved up one spot on the 2024 Wisconsin 75. Its success reflects a long-term growth strategy, forecast to continue in 2025.

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Sentry Insurance to Acquire The General

Sentry Insurance announces acquisition of The General® from American Family Insurance, expanding its presence in the non-standard auto market.

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Sentry Insurance named by Forbes as a Best-In-State Employer

In its annual survey, Forbes recognizes Sentry among Wisconsin’s best employers for the eighth consecutive year.

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Sentry’s donation pays tribute to Maui wildfire victims and survivors

The Sentry Insurance Foundation is donating $150K to the Pu’u Kukui Watershed Preserve to support the organization’s critical work as the primary water source for the west side of the island.

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Sentry announces E&O program with Aegis Professional Risk

New program will offer primary and excess E&O coverage for insurance, real estate, and miscellaneous licensed professionals.

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Sentry earns A+ rating for 33rd consecutive year from AM Best*

AM Best points to a “favorable” business profile as a reason for the superior rating.

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The Sentry 2024 raises record $735,694 for Maui non-profits

The Sentry, alongside representatives from Sentry Insurance, announced that more than a dozen Maui non-profit organizations benefitted from the 2024 event, which generated $735,694 in charitable funds.

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Sentry partners with Falvey Insurance Group in marine cargo

Mutual insurer’s expansion into marine cargo will offer admitted and non-admitted cargo capacity to Falvey’s broker partners.

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Sentry among America’s Greatest Workplaces for Women

Exciting recognition: Sentry named by Newsweek as a top workplace for women. Learn about our commitment to supporting and empowering our employees.

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$25K in scholarships awarded to Maui students through Sentry Scholars

The 2024 Sentry Scholars recipients display a wide range of interests. To date, the Sentry Foundation has provided $93,000 to Maui students through the program.

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Forbes recognizes Sentry on 2024 list of America’s Best Midsize Employers

Headquartered in Stevens Point, Wisconsin, Sentry joins a select group of just 400 companies nationwide that made the list.

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Sentry named a top trucking insurer in 2024

Team recognized for trucking expertise, tailored services, and customer satisfaction.

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Sentry donates $1 million to Maui United Way, providing mental health resources for the island’s youth

The Malama Keiki Initiative aims to support Lahaina and West Maui children in healing from the devastating wildfires that took place in August 2023.

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Sentry employees raise $1.6M for United Way

Sentry Insurance employees come together during their annual United Way campaign, raising $1.668 million to support 17 communities.

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Sentry opens South Central region office

Plano-based team offers Texas businesses greater access to insurance and risk management services.

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Sentry Foundation contributes an additional $350K to support Maui wildfire recovery; total giving reaches $1 million

Sentry’s commitment included a surprise visit and donation to four Maui non-profits. The company will also recognize The Sentry event qualifiers by making a $2,000 donation in each player’s honor for the 2024 event.

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Sentry provides $1.7M to Stevens Point schools through Technology Innovation Initiative

The Technology Innovation Initiative is focused on accelerating K–12 learning through innovative uses of technology. Four Stevens Point school partners were awarded funds as part of the program.

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Deloitte ranks Sentry No. 14 among Wisconsin’s most successful private companies

Sentry credits technology innovation, market expansion, and talent investment for placement on Deloitte’s Wisconsin 75 list— a ranking of the 75 largest private companies in Wisconsin.

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Sentry earns industry-recognized security certification

Sentry obtains ISO 27001 certification—the gold standard—with its rigorous, structured approach to data management.

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Sentry gives additional $377K to support Maui wildfire recovery

Sentry is donating $150K to Maui Food Bank and $228K to Maui United Way—a portion of these funds was raised by Sentry associates, retirees, and board members, then matched by the Sentry Foundation.

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In survey of U.S. employees, Sentry recognized as a Best-In-State-Employer

Advancing 13 spots from 2022, Forbes ranks Sentry among Wisconsin’s top 35% of employers.

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Scholarship program to boost El Paso workforce development

Sentry establishes scholarship program to aid students, invest in El Paso’s future.

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Sentry Insurance announces support for Maui wildfire relief, offers employee match

Recognizing the road to recovery will be long, Sentry is donating $275,000 to address immediate needs in the aftermath of Maui wildfires—and the Sentry Foundation will match employee donations.

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Sentry earns A+ rating for 33rd consecutive year from AM Best*

AM Best points to a “favorable” business profile as a reason for the superior rating.

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Sentry Tournament of Champions announces record $694,705 raised for charity in 2023

Tournament officials and Sentry representatives announced that more than a dozen Maui non-profits received funding from the 2023 Sentry Tournament of Champions.

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Sentry renews ATA Featured Product agreement

Sentry signed a three-year renewal as a Featured Product provider of the American Trucking Associations (ATA).

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Sentry launches Injured Employee Complexity Factor Models™

Predictive tool to help identify early risks for chronic pain and psychosocial factors, promoting improved workers’ comp outcomes.

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$23K in scholarships awarded to Maui students through Sentry Scholars

The reforms include elimination of one-way attorney fees and fee multipliers for all lines of insurance, modernization of Florida’s bad faith law, and protection of small businesses.

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Sentry Insurance statement on legal system abuse reforms in Florida

The reforms include elimination of one-way attorney fees and fee multipliers for all lines of insurance, modernization of Florida’s bad faith law, and protection of small businesses.

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Sentry and Motive partner on transportation industry telematics

Optional telematics program offers premium discounts and more efficient claims processes for transportation customers practicing safe driving.

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Stevens Point and Maui breweries collaborate on new IPA: Hula Badger

Sentry-led Connected Communities initiative brings together Maui and Stevens Point breweries for collaborative IPA: Hula Badger.

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Sentry opens Mountain region office

Denver-based team to offer regional businesses greater access to insurance and risk management services.

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Sentry donates $10M to UW–Stevens Point for business school

Sentry Foundation gift will help the university create a state-of-the-art facility to house its Sentry School of Business and Economics.

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Sentry selects El Paso, Texas, for new field office location

The Borderplex Region’s bilingual workforce and growing, diversified economy a draw for the mutual insurance group’s newest field office.

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Sentry employee-led campaign raises $1.6M for United Way

With a combination of in-person events, employee pledging, and a contribution from the Sentry Insurance Foundation, Sentry raised more than $1.6M for United Way.

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Forbes names Sentry among its Best-in-State Employers

Forbes names Sentry among its Best-in-State Employers. This is the sixth consecutive year Sentry has been named one of Wisconsin’s best employers.

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Maui nonprofit directors give Sentry Community Business Award

The honor reflects the mutual insurer’s commitment to helping fill community gaps year-round on island, not just during the Sentry Tournament of Champions.

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Sentry Foundation, employees support Florida recovery efforts

In the wake of Hurricane Ian, the Sentry Foundation pledged $25,000 to the Florida Disaster Fund and matched employee donations.

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Sentry transportation conference focuses on telematics, social inflation

Trends in telematics, social inflation, and diversity in trucking highlighted at 20th Sentry Agency Transportation Conference.

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Sentry Foundation donates $5K to the Women in Trucking Foundation

The Women in Trucking Foundation is dedicated to advancing and empowering women in the trucking industry through education.

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Sentry continues Fortune 1000 climb

Sentry credits technology investments, growth, as reasons for its continued business success and climb to 650 on the Fortune 1000.

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Sentry extends PGA TOUR’s Tournament of Champions sponsorship

Extending through 2035 continues the insurer’s strong support of the Maui community and the game of golf.

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Heather Schenker joins Sentry Insurance as Head of Specialty

Former VP of Underwriting to lead Sentry’s excess and surplus (E&S)/specialty lines division.

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Sentry Tournament of Champions raises $642K for charity

2022 charitable donations generated surpassed last year’s record by more than $100,000, and brought the total raised since 1999 to more than $8 million.

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Sentry to offer insurance to golf courses

With 40 years of experience in golf course management, Sentry will begin offering commercial insurance to golf courses.

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Sentry opens boutique hotel, The Inn at SentryWorld

The upscale hotel will serve destination golfers, visitors to the central Wisconsin community, and the mutual insurance group’s business clientele.

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Forbes names Sentry one of America’s best employers

Forbes names Sentry one of America’s Best Midsize Employers in 2022 based on survey of 60,000 workers.

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Maui-Stevens Point Connected Communities Month

By building upon shared values and exchanging mutually beneficial ideas, the initiative strengthens growing connections between Maui and Stevens Point, Wisconsin.

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Sentry foundation names eight Maui scholarship recipients

Scholarship program provides $15,500 in support of Maui public high school graduates staying on the Hawaiian islands for college.

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Sentry combats childhood hunger with donation

Sentry donates $100K to Maui United Way to provide meals to 1,500 children during their winter break from school.

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Sentry adds K-9 to security team to enhance safety

This proactive step will help cultivate a safe environment for the mutual insurance group’s employees and guests at its offices across the country.

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Sentry supports Rawhide Youth Services Building Hope project

Sentry Foundation donates $1.5 million to honor Cherry Starr and her late husband, legendary Packers’ quarterback Bart Starr, co-founders of Rawhide.

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Sentry becomes First Tee trustee

Through this partnership, Sentry will help expand golf-related programs that help kids and teens build character.

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Forbes names Sentry a Best-In-State Employer

Based on a survey of 80,000 U.S. employees, Forbes named the central Wisconsin mutual insurance group to its third-annual ranking of America’s best employers by state.

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Sentry announces Sentry Risk Factor

Risk assessment tool aimed at helping dealerships identify, measure, and reduce risks.

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Sentry continues Fortune 1000 list climb

Mutual insurance group moves up 12 spots on 2021 list based on total revenues.

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Sentry deepens commitment to women’s golf

Sentry partnered with the Wisconsin Professional Golfers’ Association of America to become title sponsor of the Wisconsin State Women’s Open golf championship.

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Sentry Tournament of Champions raises $526K for charity

Sentry charitable impact tops $1 million as the Tournament of Champions raises a record amount for nonprofits since the event moved to Maui in 1999.

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Sentry partners with USGA to support recreational golf

Sentry becomes USGA’s sixth corporate partner. The Wisconsin-based mutual insurance company aims to broaden golf’s reach and advance the game in innovative ways.

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USGA golf news: SentryWorld to host 2023 U.S. Senior Open

The USGA’s 43rd U.S. Senior Open Championship will be held at SentryWorld in Stevens Point, Wisconsin from June 29–July 2, 2023.

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Sentry donates $250K to Maui Food Bank

Sentry Insurance Foundation donates $250,000 to the Maui Food Bank to help island residents and businesses during the pandemic.

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Sentry names eight Maui scholarship winners

Sentry Insurance Foundation scholarship program supports students staying on the Hawaiian islands for college.

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Sentry moves to a mutual holding company structure

The conversion, effective January 1, 2021, expands the company’s mutual structure and improves its ability to offer more products and services to customers.

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Forbes names Sentry a best-in-state employer

Sentry among 75 employers in Wisconsin named to the second-annual list.

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Students’ artwork featured on Tournament of Champions masks

Community, cultures of Stevens Point, Wis., and Maui will be on display at the Sentry Tournament of Champions on face masks designed by students.

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Deloitte recognizes Sentry with community award

The Wisconsin 75™ Distinguished Performer award the result of Sentry’s ongoing commitment to building better communities.

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Wisconsin native comes home to the lead Inn at SentryWorld

Chad Bates brings Wisconsin values and experience running luxury properties to the new boutique hotel at SentryWorld in Stevens Point, slated to open in 2021.

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Sentry raises a record $1.53M for United Way

Employees increased their personal pledges and conducted a spirited, two-week virtual campaign to address rising need in their communities.

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Tech investments prepared schools for e-learning during pandemic

The Sentry Insurance Foundation’s $15 million in donations to boost technology in Stevens Point schools helped students transition smoothly to e-learning.

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Sentry Tournament of Champions generates $459K for charity

More than a dozen charities benefited from the 2020 event, which surpassed $7M raised for community nonprofits since the Tournament of Champions moved to Maui in 1999.

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Sentry Foundation commits $1M to coronavirus relief support

Sentry Insurance Foundation makes community-focused donations aimed at making a direct impact at the local level where Sentry associated live and work.

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Sentry Foundation donates $200K to coronavirus relief support

Community-focused donation to the United Way of Portage County aimed at making a direct impact at the local level.

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Sentry Foundation donates $200K to Maui coronavirus relief support

Community-focused donation to Maui United Way aimed at making a direct impact on the island community.

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SentryWorld receives Quality Assured Certification

The International Association of Golf Tour Operators (IAGTO) names SentryWorld a quality assured golf course for the 2020 season.

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Sentry extends Tournament of Champions title sponsorship

Being title sponsor through 2030 enables mutual insurer to continue to build relationships with customers while positively impacting the Maui community.

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Sentry donates $200K to help disadvantaged students

Sentry donates $200,000 to the Arizona Leadership Foundation to fund scholarships to private schools for financially disadvantaged students.

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SentryWorld named Destination Golf Course of the Year

The Golf Course Owners of Wisconsin has named SentryWorld—located here in Stevens Point—its 2019 Destination Golf Course of the Year.

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Sentry supports medical education with $2M gift

Establishing the Sentry Deanship will boost training programs and help secure access to quality healthcare for families in central Wisconsin.

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Sentry pledges $1.5M for new curling center

With a Sentry Insurance Foundation donation, the Stevens Point Curling Club says it can now construct a state-of-the-art curling center in 2020.

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Sentry raises $1.52 million for United Way

Backed by employees’ ingenuity and giving hearts, Sentry raised more than $1.5 million for United Way at its offices countrywide.

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Sentry donates to Green Circle trailhead project

With a $125,000 donation from Sentry Insurance Foundation, the University of Wisconsin-Stevens Point will build a Green Circle Trail plaza in Schmeeckle Reserve.

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Sentry to add flexibility with mutual holding company

New mutual holding company structure better positions insurer for growth while preserving mutual-based culture.

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Sentry Foundation to pay for new Stevens Point police K-9

The foundation offered the donation after Luna, a beloved police dog who joined the force last year, died unexpectedly due to organ failure.

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Sentry to build boutique hotel at SentryWorld

The on-course, upscale hotel in Stevens Point, Wisconsin, will serve the company’s business clientele, golfers, and visitors. It will open in spring of 2021.

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Sentry Tournament of Champions generates $345K for Maui nonprofits

More than a dozen nonprofits benefited from the 2019 PGA TOUR event. Sentry also established a scholarship program for Maui public high school students.

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Sentry moves up in Fortune 1000 rankings

Sentry continues to climb the Fortune 1000 rankings, having moved up 114 slots since 2015.

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Forbes names Sentry one of America’s best employers

Forbes names Sentry one of America’s Best Midsize Employers in 2022 based on survey of 60,000 workers.

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Sentry announces enhanced claims analytics program

Our enhanced analytics program improves our claims professionals’ ability to leverage predictive models and modern technology to manage workers’ compensation claims.

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New Sentry office ready for business

State-of-the-art facility will help mutual insurer attract and retain quality employees.

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Sentry recognized by Forbes and Fortune

Sentry climbs the Fortune 1000 list, and Forbes includes Sentry among America’s Best Employers for Women and Best Midsized Employers.

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Sentry raises $1.5 million for United Way

Backed by employees’ energy and enthusiasm, Sentry raised more than $1.5 million for United Way at our offices countrywide.

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SentryWorld to host USGA’s 71st U.S. Girls’ Junior Championship

SentryWorld is proud to host the 71st U.S. Girls’ Junior Championship on July 22–27, 2019. It’s the first course in Wisconsin to host this prestigious event.

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Sentry donates $37K to Middleton PD for K-9 unit

The gift recognizes officers’ response to a nearby workplace shooting. It will help the department develop a K-9 team.

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Sentry opens IT co-op in Stevens Point

New Stevens Point program is based on Sentry’s highly successful Madison internet technology co-operative program, focused on training IT-related college students.

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Sentry gives UW-Stevens Point $4 million for data analytics program

Sentry gives UW-Stevens Point $4 million donation to create a new major in data analytics, and endow two faculty positions.

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Sentry Regional business expands in California

Sentry grows Regional business by opening a Pacific Region office in Irvine.

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