Sentry Tournament of Champions raises $642K for charity

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Sentry representatives give a donation check from the Sentry Tournament of Champions

2022 charitable funds generated surpass last year’s record by more than $100,000, top $8M since 1999.

KAPALUA, Maui, Hawaii (May 25, 2022) – Tournament officials and representatives from Sentry Insurance announced today that more than a dozen Maui nonprofit organizations benefitted from the 2022 Sentry Tournament of Champions, which surpassed $600,000 in yearly generated funds.

Sentry Insurance Chief Marketing and Brand Officer Stephanie Smith, joined by Sentry Tournament of Champions officials, nonprofit representatives, and volunteers, announced during a reception at Taverna at Kapalua that $642,490 was distributed to local community organizations.

“The charitable funds raised at the Sentry Tournament of Champions make a huge difference on Maui, helping to improve the quality of life on island,” said Pete McPartland, Sentry Chairman of the Board, President, and CEO. “To set yet another fundraising record this year is a rewarding accomplishment. Sentry has come to consider Maui our second home and we’ve been welcomed as family—Ohana. As title sponsor, we’re committed to increasing funds available through the tournament and making a difference in the community—not just during the week of the event but all year-round.”

With this year’s donations, which eclipse the 2021 charitable impact number by more than $100,000 and now marks the largest charitable impact figure raised for the local community to date, the tournament has generated more than $8 million for community charities since it moved to Maui in 1999.

“This charitable impact donation is a celebration of all the groups that we work with in the community and demonstrates what makes the Sentry Tournament of Champions so special,” said Alex Urban, 2022 Executive Director of the Sentry Tournament of Champions. “The commitment from Sentry Insurance, our players, fans, sponsors, incredible volunteers, and the entire Maui community makes it possible for us to support our charities, and we’re honored to make such a profound impact here on the island.”

The designated beneficiaries of the 2022 event were:

Boy Scouts of America
Friends of the Children’s Justice Center
Hale Makua Health Services
J. Walter Cameron Center
Ka Lima O Maui
Lahainaluna High School Foundation
Lahaina Jr. Golf

As part of their relationship with the tournament, these designated beneficiaries assisted in providing volunteers, donating equipment and supplies, and much more.

Additional nonprofit support

As a thank you to Chris Berman—who lives on Maui for much of the year—for his assistance in promoting the Sentry Tournament of Champions, donations were also made to the Literacy Volunteers of Greater Waterbury, Connecticut, a favorite charity of the ESPN personality’s late wife.

The tournament also donated to Friends of the Pu’u Kukui Watershed Preserve to help support their important environmental work that benefits all of Maui.

Several other local nonprofits also benefitted from the tournament, including First Tee of Maui, Hawaii State Jr. Golf Association, Maui Junior Golf, Maui United Way, Whale Trust, Hui O Wa’a Kaulua, Maui Arts and Cultural Center, Haleakala Conservatory, Maui Arts League, University of Hawaii-Maui College, Imua Family Services, Kumulani Chapel, and Maui Health Foundation.

The overall $642,490 donation also included $19,000 in scholarships awarded by Sentry as part of its ongoing scholarship program for Maui public high school students to attend the University of Hawaii and its affiliated community colleges. Currently there are eight students on scholarship as part of the Sentry Scholars program. When fully implemented, the program will award 12 scholarships annually to local students.

This year’s charitable donation grew as well through Sentry’s support of the Aloha Friday tournament tradition, which celebrated its fourth year at the 2022 event. During Aloha Friday, PGA TOUR players can earn additional charitable dollars for on-island charities, contributed by Sentry Insurance Foundation, by wearing Aloha print hats, shirts, pants, or shoes.

“We’re committed to deepening our community involvement in other meaningful ways,” Smith said. “At this year’s tournament, we announced the Connected Communities initiative to foster relationships between similar organizations on Maui and in Stevens Point, Wis. We’re thrilled by the communities’ enthusiastic response and very excited to see how Connected Communities makes a difference in both communities.”

The first TOUR event of the calendar year, the Sentry Tournament of Champions is the only event on the schedule that features all winners from the previous calendar year. For more information about the 2023 event, please visit SentryTournamentOfChampions.com. Fans are encouraged to follow Sentry Tournament of Champions on Facebook, Twitter, and Instagram.

About Sentry Tournament of Champions

The Sentry Tournament of Champions annually kicks off the calendar year with one of the most exceptional fields in golf. The 2023 event will mark Maui’s 25th year hosting the event at The Plantation Course at Kapalua. Since the event moved to Maui in 1999, the Sentry Tournament of Champions has generated more than $8 million for local community charities who are positively impacting lives and driving year-round change on the island. For more information about the 2023 event, please visit SentryTournamentOfChampions.com or follow on Facebook, Twitter and Instagram.

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 28 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.93 billion.

Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE