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Car dealership.Car dealership.

Insurance for auto dealers

It's challenging to meet the ever-changing needs of American car buyers while also keeping up with automotive technology advances. We understand that—and the other unique issues you face. Our customizable property and liability insurance solutions are written to handle the special insurance exposures you face. We can even help you prepare for the future with 401(k) plans and key person protection.

Protection now. Preparation for the future. It’s all about helping provide the types of coverage and services you need.

We can help auto dealerships:

  1. Minimize risks to your dealership

  2. Safeguard your employees

  3. Protect your inventory, showrooms, and service areas from loss or damage

Auto dealers choose us because we offer customized coverage plans and comprehensive risk management services.

We understand your lot is busy with customer test drives and scheduled maintenance visits. Your business insurance program should reflect the unique nature of your dealership. That’s why our agents will work with you to create an insurance plan that makes sense for your business, addressing issues such as title errors and omissions. What’s more, our experienced Safety Services staff will work with you to help improve safety on your lot and identify risks that could result in a claim. Should something happen, our claims staff will be there to help protect your bottom line.

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Sentry Risk Factor

How does your dealership’s risk management program stack up? Find out with our risk assessment tool.

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Significant figures

$1B+
Paid in claims
A 1964 claims payment of $69.10 to a Virginia dealership put Sentry over $1 billion in claims payments.
1992
Through 2024
1992 was the first year of a long run, now at 33 years, in which Sentry Insurance Group was rated A+ (superior) by AM Best.*
1994
First year
In 1994, Sentry reached the $1 billion mark in policyholder surplus.
We also offer 401(k) and other retirement plans for your business. Follow the link below to learn more about our products and services.
Our retirement plans

Products for auto dealerships

PRODUCTS

Cyber liability insurance

Data breaches. While we hope they never happen to your business, they are a potential risk. Help protect your company with cyber liability coverage.

More about cyber liability insurance
PRODUCTS

Employment practices liability insurance

While your employees are assets to your business, they can also be risks. Help manage those risks with employment practices liability coverage.

More about EPLI
PRODUCTS

Dealers E&O

Protect your dealership’s bottom line from losses due to negligent errors and omissions regarding vehicle history reports, lease contracts, and more.

More about dealers E&O
PRODUCTS

Business income insurance

Property damage shouldn’t result in lost income. With our business income solutions, we’ll help you get back to business as you recover from property damage.

More about business income insurance
PRODUCTS

401(k) plans and life insurance

We’re here to help you and your employees plan for the future.

More about 401(k) plans and life insurance
PRODUCTS

Workers’ compensation insurance

With our innovative workers' compensation insurance solutions and experienced claims team, we'll help you protect your employees and your business.

More about workers’ compensation insurance

Frequently asked questions (FAQs)

The cost of insurance for your dealership depends on several key factors, including—but not limited to—your loss history, number of employees, employee driving records, use of loaner vehicles, safety controls, inventory values, and your dealership’s location.

We’ll work with you to learn about your business and help you identify the coverages that make sense for your situation. To begin, we encourage auto dealers to consider the following coverages:

  • General liability

  • Auto liability

  • Umbrella liability

  • Products coverage

  • Dealers’ errors and omissions (E&O)

  • Employment practices liability (EPLI)

  • Pollution coverage

  • Building insurance

  • Business income loss coverage

  • Crime coverage

  • Employee theft coverage

  • Cyber liability coverage

  • Workers’ compensation

Many dealers can also benefit from buy-sell agreements, key person insurance, and life insurance, and offering 401(k) plans.

DOL coverage is physical damage coverage—comprehensive and collision—for your vehicle inventory being held for sale. It covers things like vehicle collisions, theft, hail and fire damage, and other scenarios that could impact vehicles on the lot.

Our customer success stories

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Related resources or services

GUIDES

101 guide: Essential employee coverage

Protect your company by protecting yourself and your employees.

Read the guide
SAFETY SERVICES

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It’s colorless, odorless, and a danger for some workers. But there are things you can do to help keep carbon monoxide from becoming deadly. We have some tips.

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