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Connected Communities

A partnership of support and strength

In 2024, we continued strengthening our bond with the island of Maui, home to our title-sponsored PGA TOUR event, The Sentry.

Following the wildfires that devastated Lahaina, Maui, in 2023, we worked with the Maui United Way to launch Sentry’s Mālama Nā Keiki initiative. The program strives to address youth mental health struggles in the aftermath of the tragedy. In its first year, the program reached thousands of children and their family members.

Shannon I‘i, a program volunteer whose family’s home was destroyed in the wildfires, shares her experience—and how the initiative has benefited the Maui community.

two women smiling and holding a child
“I want to continue to make an impact because of the impact that they made not just on me, not just on my ohana, but within the Lahaina community.”
Shannon I‘i
Mālama Nā Keiki recipient-turned-volunteer

Story highlights

5,000
Children and family members reached
The Mālama Nā Keiki initiative helped thousands receive mental health support.
36
Outreach events
To aid the recovery process, project leaders organized engagement events to help connect community members.
15
Crisis workers trained
Crisis workers completed safety training to better support children.