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We expanded our reach through golf
The evolution of SentryWorld
SentryWorld is a staple in the Stevens Point community and a destination in the golf world. Built in the 1980s, our golf course was designed by Robert Trent Jones Jr. to showcase central Wisconsin's best qualities. In 2013, our Chairman and CEO Pete McPartland decided to revitalize the golf course, a choice with far-reaching effects—including the opportunity to host the 43rd U.S. Senior Open in 2023.
“We decided, ‘Let’s go in bigger, better than ever.’ That’s what we did.”
Pete McPartland
Sentry Chairman & CEO
40K
U.S. Senior Open attendees
The event was held at SentryWorld in Stevens Point, Wisconsin.
1,800
Event volunteers
Many volunteers were Sentry retirees and current employees.
20
Hours of national television coverage
This includes 13 hours on the Golf Channel and seven weekend hours on NBC.
Golf is more than a game—it’s where conversations start, and connections grow.
Up next: Our solid growth leads to strong communities
Our financial stability and continued growth makes us uniquely able to serve our communities. Learn more about our continued support of the people of Maui while they recover from devastating wildfires.
