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Men and women riding Harley Davidson motorcyclesMen and women riding Harley Davidson motorcycles.

Insurance for Harley-Davidson® dealers

We understand your motorcycle dealership is different than an auto dealership. That’s why we’ve created coverage plans to handle the special insurance exposures you face. We can help protect you from losses due to service and repair, the storage of flammable liquids, and more. Our agents will work with you to protect what’s important to your business.

We can help Harley-Davidson® dealerships:

  1. Minimize dealership risks

  2. Safeguard your employees and your facility

  3. Protect your inventory

Dealers appreciate our custom plans and risk management services.

At Sentry, we work with dealers like you who specialize in motorcycles. We understand your dealership is unique, which is why our agents will work with you to create an insurance plan that helps protects what’s important to you. We have coverages that help protect your inventory and your service and repair shop. The service doesn’t stop there, because we also specialize in risk management. We’ll work with you to help protect the business you’ve worked so hard to build.

Significant figures

$1B+
Paid in claims
A 1964 claims payment of $69.10 to a Virginia dealership put Sentry over $1 billion in claims payments.
1992
Through 2024
1992 was the first year of a long run, now at 33 years, in which Sentry Insurance Group was rated A+ (superior) by AM Best.*
50
States
Sentry has business customers like you all through our great nation.

Products for Harley-Davidson® dealerships

PRODUCTS

Cyber liability insurance

Data breaches. While we hope they never happen to your business, they are a potential risk. Help protect your company with cyber liability coverage.

More about cyber liability insurance
PRODUCTS

Employment practices liability insurance

While your employees are assets to your business, they can also be risks. Help manage those risks with employment practices liability coverage.

More about EPLI
PRODUCTS

Dealers E&O

Protect your dealership’s bottom line from losses due to negligent errors and omissions regarding vehicle history reports, lease contracts, and more.

More about dealers E&O
PRODUCTS

Business income insurance

Property damage shouldn’t result in lost income. With our business income solutions, we’ll help you get back to business as you recover from property damage.

More about business income insurance
PRODUCTS

401(k) and other retirement plans, plus life insurance

We’ll work together to help you plan for the future.

More about 401(k) plans and life insurance
PRODUCTS

Workers’ compensation insurance

With our innovative workers' compensation insurance solutions and experienced claims team, we'll help you protect your employees and your business.

More about workers’ compensation insurance

Our customer success stories

See other stories

Related resources or services

GUIDES

101 guide: Plan for my future

As a business owner, preparing for retirement requires both short- and long-term planning. With this guide, we’ll help you begin building your financial future.

Read the guide
SAFETY SERVICES

Avoiding employee theft

You put your trust in your employees, but there may be times when that trust isn’t returned. With these security controls, we’ll help you avoid employee theft.

Learn more
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