SMALL PHONE
PHONE
TABLET
DESKTOP
LARGE DESKTOP
XL DESKTOP

Personal and advertising injury insurance

When we think about liability insurance, we typically think about bodily injury and physical damage coverages. But what about legal violations that don’t involve tangible damages or bodily harm? Personal and advertising injury coverage helps protect you from claims against your business, like infringed copyrights or reputational harm.

Icon of two people reading together

FAQs

With personal and advertising coverage, we can help protect you if someone accuses your business of:

  • Libel or slander

  • Invasion of privacy

  • Copyright infringement

  • Malicious prosecution

  • Wrongful eviction or entry

  • False arrest, detention, or imprisonment

This coverage is also known as Coverage B, and is included with commercial liability policies.

Personal and advertising injury coverage includes bodily injury that occurs during one of the covered offenses. For example, if a false arrest leads to bodily injury, that injury might be covered under personal and advertising injury.

Significant figures

5k+
Sentry associates
We have more than 5,000 associates working at offices located throughout the United States.
1904
Year founded
Sentry—then Hardware Dealers Mutual Fire Insurance Company of Wisconsin—was founded in Berlin, Wisconsin.
33
Years
Sentry Insurance Group has received an A+ rating from AM Best for 33 years in a row.*

More reasons to choose Sentry

GUIDES

101 guide: Business insurance

With this guide, you’ll learn the key factors involved in choosing the business insurance products that make sense for your company.

Read the guide
GUIDES

101 guide: Protect my business

Wondering why your business needs insurance and what coverages are available? Learn more about protecting your business.

Read the guide
Find an agent
Contact-Location
Select an industry