The Sentry, formerly known as the Sentry Tournament of Champions, is the season’s first of eight Signature Events.
Kapalua, Maui, Hawaii – The PGA TOUR today announced its 2024 FedExCup Regular Season and FedExCup Playoffs schedule as it returns to a calendar-year for the first time since 2013. As part of the announcement, the TOUR unveiled a new brand name for the season-opening event at The Plantation Course at Kapalua, which will now be called The Sentry.
The Sentry, formerly known as the Sentry Tournament of Champions, is the season’s first of eight Signature Events. The eight Signature Events (referred to as “Designated Events” in 2023) are limited-field tournaments with increased prize money and FedExCup points (700 points to the winner).
As previously announced, The Sentry includes PGA TOUR winners from the previous calendar year as well as the top 50 members from the 2022-23 FedExCup standings, which are those who qualify for the BMW Championship, the second FedExCup Playoffs event. The Sentry will be contested at The Plantation Course at Kapalua from Jan. 4-7.
“This tournament has become one of the most significant on the PGA TOUR. As the first event of the PGA TOUR Regular Season and with an expanded, elite field, it was time to update the name to reflect the evolution and growing importance of the event,” said Pete McPartland, Chairman of the Board, President and CEO of Sentry Insurance. “The Sentry will provide an unforgettable experience for the players and fans while benefitting the Maui community.”
Defending champion of The Sentry, Jon Rahm, currently leads the race for the FedExCup after four victories so far this season, including The American Express, The Genesis Invitational and the Masters Tournament. Rahm will look to make The Sentry his first successful title defense in seven previous attempts on the PGA TOUR. Tickets to The Sentry will be made available in August.
“The 2024 edition brings many great changes as The Sentry becomes the kick-off event for the PGA TOUR’s return to a calendar-year season,” said The Sentry Executive Director Max Novena. “We appreciate the incredible partnership with Sentry and are thankful for the tremendous support from the Maui community and our fans around the world. We’re excited to showcase the TOUR’s best players as they begin their race for the FedExCup.”
For information about the 2024 event, please visit (INSERT NEW DOMAIN). Fans are encouraged to follow The Sentry on Facebook, Twitter and Instagram.
About The Sentry
The Sentry will kick off the 2024 PGA TOUR Season with one of the most accomplished fields in golf, featuring winners from the previous year on the PGA TOUR and the top 50 players from the final FedExCup Playoffs and Eligibility Points List. The 2024 event marks Maui’s 26th year hosting this iconic event at The Plantation Course at Kapalua. Since the event moved to Maui in 1999, The Sentry has generated more than $8.5 million for local community charities who are positively impacting lives and driving year-round change on the island.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 24 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 26 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.64 billion.
Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, Twitter (in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.
For more information, please contact:
Rachel Noble
Mobile: 860-841-2424
rachelnoble@pgatourhq.com
Carolyn Schamberger
Mobile: 715-315-9929
carolyn.schamberger@sentry.com
